Personal Marketing Tools
Before someone hires you, they have to trust you!
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It is not that the Real Estate market has changed; the dynamics of the Real Estate market have changed - dramatically! If the rules have changed, then the way we play the game must change as well. For example:
- For the most part, clients no longer come to us, we have to go out and find them.
- Potential clients are much more selective than those of just a few years ago.
- There is far and away too much competition – (Too many Realtors)
- Potential clients are much more concerned with what you are (your style, ethics, dedication, etc.) than who you are.
- Repeat and referral, has slowed dramatically for many agents’.
- New business development (Prospecting) must be your top priority.
- The single most important reason people choose to work with one particular agent, affiliate, or company over another is trust. Personal marketing gives you credibility. Credibility breeds trust and confidence. When potential clients trust you, they hire you.
